We are RTL Data – part of RTL Deutschland

RTL Data
Experteers

Get to know us better as data, analytics, and tech experts and share your ideas with us.

“My personal goal:

to lead my team in driving the transformation of RTL Deutschland into a data-driven company.”

Karin Immenroth

Chief Data & Analytics Officer

I oversee RTL Data, which means being responsible for data strategy, data science and engineering, and analytics, as well as consumer, market, and media research for all of RTL Deutschland. My team and I are also the central competence centre for data and research for the cross-media marketer Ad Alliance.

What about RTL Data do you find inspiring?
My managers and my teams inspire me every day actually – the irrepressible will and the joy of constantly thinking about new, data-driven innovations and implementing them together.

What would we talk about over an espresso macchiato?
Well, I love talking about my favourite hobby golfing, as well as sport-themed entertainment like “Let’s Dance.” We could also chat about my favourite animal, the Asian short-haired otter (no joke) – and of course about the data-driven future!

“I don’t need to know everything; I have clever colleagues.”

Christine Henkelmann

Senior Vice President Analytics & Content Research

We create quantitative analyses and reports of user/customer data for our internal stakeholders, including the analysis of very complex issues. We also carry out primary research and support the new and further development of formats, brands, and products.

What about RTL Data do you find inspiring?
Every day at RTL Data shows us that that diversity within a business culture is also a huge plus.

What would we talk about over some Fanta?
We’d talk about current news, BVB gossip like trading rumours and match reports, and why Love Reality is more than just “trash TV.”

“Such a wide variety of topics eliminates boredom and I learn something new each day!”

Linda Dohmen

Vice President Advertising Research & Media Consulting

We’re a one-stop shop for our marketer, Ad Alliance. As a sparring partner – also for customers and agencies – we cover quantitative and qualitative media and impact research as well as strategic media consulting. But we also support the Ad Alliance daily with committee strategies, ad hoc analyses, competition reports and automated data provision.

What about RTL Data do you find inspiring?
Definitely the combination of traditional research with data & tech. But most of all the culture and the people.

What would we talk about over a glass of freshly pressed orange juice?
About food, cooking, and traveling!

“Better together – and never alone – that’s our recipe for success.”

Michael Burst

Vice President Advertising Research & Media Consulting

We’re a one-stop shop for our marketer, Ad Alliance. As a sparring partner – also for customers and agencies – we cover quantitative and qualitative media and impact research as well as strategic media consulting. But we also support the Ad Alliance daily with committee strategies, ad hoc analyses, competition reports and automated data provision.

What about RTL Data do you find inspiring?
Being part of a great team that works every day to develop new data insights.

What would we talk about over a cappuccino?
IBES, new TV series, football, hiking, mountain biking, and the cappuccino itself!

“We’re not only ushering in the digital revolution, but also shaping it in one of the most exciting and dynamic industries.”

Valeria Küpper

Vice President Data Strategy & Partnerships

Our focus is driving RTL Deutschland’s transformation into the foremost leading data & tech company. To this end, we are developing a group-wide data strategy, identifying new and innovative data solutions, ensuring transparency through data governance, and building new partnerships with companies and associations. Our goal is to generate targeted competitive advantages through data and further expand our strong market position as RTL Deutschland.

What about RTL Data do you find inspiring?
At RTL Data, one sees the creative, “colourful” side of business as well as innovative technologies. That rare combination plus a great team simply can’t be beat!

What would we talk about over a cup of coffee?
We’d talk about the latest technologies and how they could change the (media) world, promoting young talent, Mediterranean cuisine, sports (that you do yourself) and many other current topics.

“We work with the content others spend their free time with.”

Dr. Marc Egger

Vice President Data Products & Technology

We are responsible for the group-wide development of our AI-based data products. These include, for example, the recommendation and search systems in our new subscription service RTL+, as well as systems for forecasting reach, advertising impact, and other aspects of user behaviour.

What about RTL Data do you find inspiring?
I’m inspired by my colleagues and the future we’re working on here.

What sort of conversation would we have over a Latte Macchiato?
I assume we’d be talking about technologies and what you can do with them.

“I appreciate the start-up culture and the commitment to constant development.”

Jörg Kiel

Vice President Data Engineering & Platforms

We are the engine room at RTL Data, bringing technologies and data to life. By always using the newest technology, we solve even the most complex problems for our stakeholders. Permanent development and constant questioning are part of our philosophy.

What about RTL Data do you find inspiring?
Despite its immense size, RTL Data has held onto its start-up culture. Decisions are made independently at every level.

What would we talk about over a Coke Zero?
Daily news, everyday topics, and just a bit of silly chit-chat.

“Only the curious make good researchers.”

Brigitte Bayer

Vice President like to KNOW

Brigitte Bayer

like to KNOW is a People Insights Agency. We research markets. We measure involvement. We optimize advertising and products. We find ideas and evaluate concepts. Ultimately, to bring our clients very close to their target group. We have a hands-on mentality, are fast, creative and agile without losing validity or depth of analysis.

What about RTL Data do you find inspiring?
Keeping in touch with the times. Working on topics that I’m personally passionate about. The open culture, the diversity of and within teams, and the interfaces between many exciting areas of a media group. And above all, that we all always have a lot of fun.

What would we talk about over matcha tea?
We’d talk about like to KNOW’s favourite topics: trends, travel, and food.

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